Pauls Valley, OK, Pauls Valley Democrat

Business

October 23, 2012

Slate: How Nintendo saved itself from irrelevance

(Continued)

Nintendo, meanwhile, countered in 2001 with the Gamecube, a cute little device with a cubical purple exterior. It ran on miniDVD discs. It had no online play. Next to an Xbox, it looked like a lunchbox. Halo, an Xbox exclusive, outsold Nintendo's flagship first-person shooter, Metroid Prime, by a two-to-one margin. The Xbox and Playstation 2 offered immensely popular franchises sorely missing from the Gamecube's offerings, such as Final Fantasy, Gran Turismo and Grand Theft Auto. The Gamecube's most popular game, Super Smash Bros. Melee, sold 7 million. The PlayStation 2's sold 17 million.

By 2006, Nintendo was in last place. While Nintendo sold about 22 million Gamecubes, Microsoft sold about 25 million Xboxes, and Sony sold 150 million Playstation 2s. What's more, Nintendo sold about one-third fewer Gamecubes than it had sold Nintendo 64s.

Nintendo's share of the market seemed likely to shrink again in the next round of consoles. Microsoft and Sony could ultimately do to Nintendo what Nintendo and Sony did to Sega, which once peddled its keystone character, Sonic the Hedgehog, on its own consoles. Nintendo and Sony shouldered it out of the hardware market until it devolved into a mere software company.

Instead, like any smart company that knows it can't keep up with its bigger competitors, Nintendo changed the game. Nintendo came up with the Wii. The console had worse graphics and a slower processor than its rivals, yet it destroyed them in sales, and it drove the company to new heights of popularity, praise and profit.

Reggie Fils-Aime, chief of Nintendo's North American division, articulated Nintendo's new strategy at the 2006 E3 Conference. "It's no longer confined to just the few," he said. "It's about everyone." Those simple words spelled out Nintendo's strategy from that day forward: Get everyone. Get the kids. Get the teen-agers. Get the parents. Get the grandparents. Get boys. Get girls. Nintendo games would not just be the unhealthy addictions of reclusive, pockmarked teen-agers or aimless twentysomethings. Nintendo games would be for everyone.

Text Only
Business
  • Tribal ag program brings farm to casino

    The Quapaw Tribe has started an agriculture program that is supplying locally grown products for its casino restaurant.

    May 12, 2014

  • Charities helping residents after wildfire

    Local charities are on the scene to help Logan County residents sift through the ashes after wildfires swept through the rural area near Guthrie.

    May 8, 2014

  • ALDI Norman store opens ALDI opens Norman store on West Main Street

    A light rain didn’t deter dozens of shoppers who showed up to help open the ALDI store at 2440 W. Main Street in Norman early Thursday.

    May 8, 2014 1 Photo

  • Lebanese Festival planned for two days

    Food, music, dance, culture and traditional home-cooked Lebanese food once again comes together in Norman in the form of Middle Eastern hospitality.

    April 24, 2014

  • Senators accuse GM of covering up defective switch

     Members of a Senate subcommittee accused General Motors of trying to cover up problems with an ignition switch that is now tied to 13 deaths, and pressed CEO Mary Barra to commit to punishing anyone involved.

    April 2, 2014

  • Bethesda 1 University of Okla. students paint murals, brighten up nonprofit

    The harsh, cold, metal door slipped away as green, then blue, turned into a lush, green field with a winding path and a group of University of Oklahoma undergraduate students painted murals Monday at Bethesda Inc., a local agency that specializes in sexual abuse treatment and prevention for children and adolescents.

    March 25, 2014 2 Photos

  • Fly-tying Frenzy at Sam Noble Museum

    The Sam Noble Oklahoma Museum of Natural History will offer Fly-Tying Frenzy, an adult fly-tying workshop, from 8 to 11 a.m. for beginners and from 1 to 4 p.m. for intermediate and advanced participants April 5.

    March 12, 2014

  • JC_GE BUILDING.jpg Industry giants represented at Oak Tree

    Two corporate leaders discussed their company’s respective impact of business expansion on the local economy Thursday at the Edmond Chamber of Commerce Membership Luncheon.

    February 28, 2014 2 Photos

  • Cherokee Nation raising minimum rage

    The Cherokee Nation, one of the largest Native American tribes in the country, is raising its minimum wage by 50 cents, Chief Bill John Baker announced Monday.

    February 25, 2014

  • Moore City Council denies zoning change request

    Residents protesting a requested zoning change to allow apartments to be built in an area devastated by the May 20 tornado filled Moore City Hall on Tuesday night, then applauded when the Moore City Council denied the zoning change request unanimously.

    February 19, 2014

Business Marquee

e-Edition
  • How You Want It When You Want It Today's Pauls Valley Democrat

    Now you can view and download the Democrat right to your desktop on the day the paper is published. Click here to get more information on the Democrat's e-Edition.

     

    CLICK HERE TO ACCESS THE E-EDITION SITE

     

    ATTENTION CURRENT DEMOCRAT SUBSCRIBERS TO START an e-EDITION

    e-mail request to sjohnson@pvdemocrat.com

    April 20, 2011 1 Photo 1 Link

AP Video
Trump: DC Hotel Will Be Among World's Best Plane Crashes in Taiwan, Dozens Feared Dead Republicans Hold a Hearing on IRS Lost Emails Raw: Mourners Gather As MH17 Bodies Transported Robot Parking Valet Creates Stress-free Travel Raw: MH17 Bodies Arrive in Netherlands Raw: Fight Breaks Out in Ukraine Parliament Disabled Veterans Memorial Nearing Completion Last Mass Lynching in U.S. Remains Unsolved Home-sharing Programs Help Seniors Ex-NYC Mayor: US Should Allow Flights to Israel Clinton: "AIDS-Free Generation Within Our Reach" Judge Ponders Overturning Colo. Gay Marriage Ban Airlines Halt Travel to Israel Amid Violence VA Nominee McDonald Goes Before Congress US Official: Most Migrant Children to Be Removed Police Probing Brooklyn Bridge Flag Switch CDC Head Concerned About a Post-antibiotic Era Courts Conflicted Over Healthcare Law Raw: Truck, Train Crash Leads to Fireball
Stocks
Facebook