Pauls Valley, OK, Pauls Valley Democrat

Community News Network

February 13, 2013

Slate: An app as sweet as Godiva

WASHINGTON — Everything about the online world encourages sharing — share your recent purchase on Amazon, share your dining experience on Yelp, share your thoughts about Beyoncé on Twitter. But what about the things you would rather not share with everyone in your social network, such as the cheesy pet name you call your boyfriend or the startlingly high number of romantic comedies your wife forced you to watch on Netflix last month?

There is an app for that. In the past year, several "couples apps" — with names like Duet, Avocado and Couple — have come to market, promising to "bring the romance back to one-on-one messaging" by creating a social network of two. One leader in the market, Between, launched in South Korea last year and has already been downloaded 1 million times. Anyone who has endured watching couples shamelessly canoodle on Facebook or Twitter should be relieved. These apps promise to do for digital intimacy what the automobile did for analog couples in the 20th century — create opportunities for on-the-go private interactions in an otherwise transparent world. Like the road to true love, the apps that offer to track it do not always run smoothly.

Couples apps are part of a movement away from promiscuous sharing online to sharing more exclusively. Like Glassboard, a social network for small groups that positions itself as an alternative to Facebook, couples apps emphasize privacy, intimacy and the need to humanize our digital interactions by scaling them down. In the two-person domain of the couples app, no one will stumble across pictures of ex-boyfriends or ex-girlfriends. Sappy messages, flirty texts, and risqué pictures remain safe from the prying eyes of employers or judgmental relatives.

But reimagining the online world as an intimate space can be a tough sell, as Facebook discovered last year when it made intimate sharing compulsive by generating "couples pages" for its users. The pages, whose privacy settings can be tweaked but which cannot be deleted, display everything posted or tagged on Facebook by you and the person you have designated as your significant other. Not all users were happy to see their romantic partnerships curated by Facebook's algorithms. ("I want to vomit," one blogger wrote.)

Text Only
Community News Network
Business Marquee

e-Edition
  • How You Want It When You Want It Today's Pauls Valley Democrat

    Now you can view and download the Democrat right to your desktop on the day the paper is published. Click here to get more information on the Democrat's e-Edition.

     

    CLICK HERE TO ACCESS THE E-EDITION SITE

     

    ATTENTION CURRENT DEMOCRAT SUBSCRIBERS TO START an e-EDITION

    e-mail request to sjohnson@pvdemocrat.com

    April 20, 2011 1 Photo 1 Link

AP Video
Renewed Violence Taking Toll on Gaza Residents 2 Americans Detained in North Korea Seek Help US Employers Add 209K Jobs, Rate 6.2 Pct House GOP Optimistic About New Border Bill Gaza Truce Unravels; Israel, Hamas Trade Blame Raw: Tunisia Closes Borders With Libya Four Rescued From Crashed Plane Couple Channel Grief Into Soldiers' Retreat WWI Aviation Still Alive at Aerodrome in NY Raw: Rescuers at Taiwan Explosion Scene Raw: Woman Who Faced Death Over Faith in N.H. Clinton Before 9-11: Could Have Killed Bin Laden Netanyahu Vows to Destroy Hamas Tunnels Obama Slams Republicans Over Lawsuit House Leaders Trade Blame for Inaction
Stocks
Facebook