Pauls Valley, OK, Pauls Valley Democrat

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February 4, 2014

Super Bowl posts another ratings record

NEW YORK — For the fourth time in five years, the Super Bowl has set a record for the most-watched television event in U.S. history, drawing 111.5 million viewers even though the Seattle Seahawks’ 43-8 victory over the Denver Broncos wasn’t really competitive.

The ratings record is further evidence of how live events are becoming dependable and valuable properties for broadcast television at a time the audience is fragmenting and ratings for regular entertainment shows continue to fall.

“Big-event television is a great way for people to have a communal event, to talk about it socially and to talk about it as a group,” said Bill Wanger, executive vice president for programming and research at Fox Sports. “You see that in the Super Bowl numbers of the past four or five years. They’ve just gone up to a different level.”

The game also set standards for the most-streamed sports event online and, with 24.9 million tweets, the biggest U.S. live TV event on Twitter.

The Seattle victory eclipsed the 111.3 million viewers who watched the 2012 Super Bowl between the New York Giants and New England Patriots, according to the Nielsen company. Until last year’s game dipped slightly to 108.7 million, the Super Bowl had set ratings records for the previous three years in a row.

“We were a little surprised, absolutely,” Wanger said. The blowout had some at Fox worried that enough people would tune out in the fourth quarter to ruin any chance at a ratings record. So when Percy Harvin ran the opening kickoff of the second half back for a touchdown to give the Seahawks a 29-0 lead, “let’s just say we weren’t popping Champagne bottles,” he said.

But initial interest in the game — perhaps fueled by its New York-area setting — was high enough to overcome the lopsided score. Ratings for the opening kickoff were 12 percent higher than they were for last year’s game, Fox said. For the New York market, the Super Bowl rating was higher than it was two years ago when the hometown Giants were winning in dramatic fashion.

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Local News
Skies alight for 4th over Pauls Valley

The results of the increased tourism investment in fireworks paid off Friday in the skies over Panther football stadium in Pauls Valley on the Fourth of July celebration. Hosted by Kiwanis, there was plenty to ooh and ahh about through a variety of colorful displays. A full gallery of pictures for the holiday can be found at http://photos.paulsvalleydailydemocrat.com

Sports
Panther Winning Ways

Pauls Valley junior to be Eddie Johnson delivers a pitch for the Panthers during a recent game. Johnson and the Panthers played a triangular Tuesday with Elmore City and Purcell and wrap up their summer season this weekend in the Sulphur Festival.

Obituaries
  • Frances Jarratt Lee

    Frances Jarratt Lee, 94, of Pauls Valley left this earth to join her husband Monte in eternity on June 17, 2014.

    June 23, 2014

  • Jim Prewett

    Jim Prewett, 84, died June 6, 2014 at his home in Bella Vista, Arkansas. He was born April 5, 1930 in Alberta, Alabama.

    June 23, 2014

  • Justin Wayne White

    Justin Wayne White of Elmore City, Oklahoma was born to Kenny Wayne White and Linda Gayle (Bruner) White on January 29, 1991 in Pauls Valley, Oklahoma and passed from this life on June 18, 2014 near Velma, Oklahoma at the age of 23 years.

    June 23, 2014

  • Juanita Marie Owens

    Born at Florence Chapel west of Paoli, Juanita Marie Story was born the 9th of 11 children to Tom and Susie Story on January 23, 1929. She passed from this life to be with her Lord and Saviour on June 19, 2014 in Pauls Valley, Oklahoma at the age of 85 years.

    June 23, 2014

Community News
State News
  • Purcell, Lex bridge ready for traffic

    A couple of area communities are likely feeling a collective sense of relief as a normally well traveled bridge is set to reopen this week.

    June 13, 2014

  • Robbery Suspect Search on after bank robbery

    A manhunt is on for a lone man who robbed a Pauls Valley bank early Monday afternoon.

    June 11, 2014 1 Photo

Business
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Entertainment Reviews
Transformers 4 Poster

Poster for "Transformers: Age of Extinction," showing this week at the Royal Twin Theater of Pauls Valley.

  • ‘Transformers 4’ causes attention spans to go extinct

    As someone who has taken devious pleasure in poking rabid fans as they foam at the mouth over changes in their beloved universes, I admit at first I was looking forward to a little ribbing of those who would undoubtedly be enraged with today’s title.

    July 8, 2014 1 Photo

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